Construction Marketing Calculator | Lead Target & Budget Planner

Set your annual goal and average job price to estimate monthly revenue, jobs, and leads needed.

1

Revenue & Sold Jobs Target

Annual Revenue Goal / Target (£)

Monthly Revenue Target

£126,250

What is your average job price? (£)

Monthly Jobs / Service Calls Needed

195

2

Number of Leads Required to Hit Target

What is your win rate percentage?

(e.g., out of 10 incoming leads you win 1, that would be 10%)

%

Leads needed per month to hit target

432

Annual Goal

£1,515,000

Sold Jobs Needed

2,331

Leads Needed

5,180

Use your revenue target and investment % to create a channel-by-month plan.

Annual Revenue & Marketing Investment

Annual Revenue Target (£)

Annual Marketing Budget

£96,000

Marketing Investment (% of Revenue)

%

Monthly Marketing Budget

£8,000

Marketing Budget Allocation

Online Marketing (%)

%

£4,000/mo

Offline Marketing (%)

%

£3,200/mo

Other (%)

%

£800/mo

Online + Offline + Other = 100%. Your edited field stays fixed; the others adjust proportionally.

Online Marketing — Channel Split

Monthly Online: £4,000

SEO (% of Online)

%

£2,000/mo

PPC / Google Ads (% of Online)

%

£1,200/mo

Display / Retargeting (% of Online)

%

£800/mo

SEO + PPC/LSA + Display = 100%. Your edited field stays fixed; the others adjust proportionally.

Monthly Budget Breakdown

Channel	Monthly	Annual	% of Total
SEO	£2,000	£24,000	25%
PPC / Google Ads	£1,200	£14,400	15%
Display / Retargeting	£800	£9,600	10%
Offline Marketing	£3,200	£38,400	40%
Other	£800	£9,600	10%
TOTAL	£8,000	£96,000	100%

Need Help Hitting These Targets?

Book a free marketing audit to see exactly how we'd generate these leads and manage your budget.

Book Free Audit →

Related Tools & Resources

ROI Calculator → Our Pricing → Case Studies → Our Services →