The challenge
TopVolt wanted fast, qualified leads from a small budget and asked for a one-month pilot to validate whether paid search could deliver the right enquiry quality.
What we did
- Built a tightly focused search campaign for high-intent electrical keywords in South London.
- Structured ads and landing flow to convert urgent and high-value enquiries.
- Optimised daily during the pilot period to protect budget and improve lead quality.
Early results (client-reported)
- £250 ad spend generated 10 qualified leads.
- 4 quotes issued from those leads.
- Estimated profit potential per job around £600 (based on typical margin).
Client feedback
Owner feedback after the pilot: "Im seriously impressed".
Delivery note: Pilot delivered and results captured at month end.