Why LinkedIn Works for Construction
Specifiers, consultants and procurement teams use LinkedIn to validate suppliers and discover technical thought leadership. A consistent, authentic presence drives introductions and trust that feeds into tender pipelines.
Our Approach
- Profile Optimisation: Executive and company profiles optimised for specification keywords and authority signals.
- Content Strategy: Technical posts, project spotlights and CPD-style insights tailored to procurement audiences.
- Targeted Outreach: Warm relationship-building sequences to procurement and specifier audiences.
- Lead Handover: Qualification, CRM integration and nurturing to convert conversations into tender opportunities.
What We Deliver
- 90-day content calendar and 12-month authority plan
- Weekly content creation and scheduling
- Targeted outreach sequences and monthly reporting
- Training for in-house BD teams to maintain momentum
Example Outcome
A targeted LinkedIn program produced a 3x increase in decision-maker conversations and 2 tender introductions within the first 60 days for a specialist contractor.