Why Google Ads for Construction Firms
Google Ads can accelerate visibility for tender-ready keywords when organic SEO is still building momentum. Our campaigns target specification and procurement searches with tightly focused keyword groups and landing pages optimised for conversion.
Our Service Framework
- Keyword Research: Tender-focused keyword mapping aligned to specification stages and procurement intent — targeting the exact terms your buyers use.
- Campaign Setup: Search campaigns structured around product groups and geographic targeting to maximise relevance and reduce waste.
- Landing Page Optimisation: Conversion-focused landing pages with clear CTAs, technical spec downloads and tender enquiry forms.
- Budget Management: Controlled spend aligned to tender cycles and project seasonality to maximise ROI.
- Reporting & Refinement: Monthly performance reviews with conversion tracking, cost-per-lead analysis and ongoing keyword optimisation.
Deliverables
- Campaign setup and keyword research
- Ad copy and landing page creation
- Conversion tracking and analytics setup
- Monthly performance reporting and optimisation
- Ongoing budget management aligned to tender cycles
Results You Can Expect
Clients typically see qualified leads within the first month, with cost-per-lead improving as campaigns mature and keyword groups are refined over 2–3 months.
