Lead Funnels & Conversion — Lead Generation for Construction

Designing Funnels That Match Tendering Behaviour

High-value tenders require qualification. Our funnels combine content, gated spec sheets, technical downloads and CRM workflows to ensure only qualified procurement conversations reach your BD team.

Core Components

High-conversion landing pages for service lines and projects
Downloadable technical assets and gated CPDs for lead qualification
CRM integration and automated qualification sequences
Nurture email sequences for long sales cycles (6-9 months)
Analytics and conversion reporting focused on tender pipeline value

Deliverables

Landing page templates and copy tailored to specifiers
Qualification form flows and scoring
CRM handover templates and automation recipes
Monthly conversion reports and optimisation sprints

Frequently Asked Questions

How do lead funnels differ from just having a contact form?

Lead funnels segment traffic, pre-qualify enquiries through gated content, and automatically route prospects to the right team. Contact forms just collect names—funnels convert them into tender-ready opportunities.

What conversion rate should we expect from construction traffic?

Well-optimized construction landing pages typically convert 3–8% of qualified traffic into meaningful enquiries. Framework and specification-driven pages can achieve 10–15% with the right targeting.

Can you integrate with our existing CRM system?

Yes—we integrate with most construction-focused CRMs and project management systems, ensuring leads flow directly into your existing estimating and BD workflows.

Lead Funnels & Conversion for Construction