Updated 23 October 2026. The earlier industry-benchmark framing has been replaced with the scope and limitations of these two client datasets.
These are results from two client programmes, not representative benchmarks for UK construction. The accounts had different starting points, audiences and objectives.
Scope and reporting period
The figures below cover the period 24 October 2025 to 23 October 2026. They come from the supplied LinkedIn personal-profile exports for Jerry Blears (MPS Concrete Solutions) and Jonathon Barnett (ISOQUICK), not the company pages. We have not deduplicated people reached across both accounts and do not present their combined reach as a unique audience.
| Measure | MPS Concrete Solutions | ISOQUICK |
|---|---|---|
| LinkedIn impressions | 232,097 | 360,963 |
| People reached | 82,914 | 138,309 |
| New followers | 3,873 | 4,341 |
| Total followers at period end | 6,624 | 6,201 |
| Best post: impressions | 14,790 | 89,088 |
| Content engagements | 3,971 | 6,650 |
Daily impressions reconcile to the DISCOVERY totals in both exports. Engagements and new followers are summed from the daily rows. New followers are additions during the period, not net follower growth. Total followers are the snapshots at 23 October 2026. The best-post figures are taken from the TOP POSTS sheet. Repeated copies of each export have been counted once.
What those measures mean
Impressions count appearances, including repeated appearances to the same person. Reach describes the audience within each account's reporting. Followers and engagement describe audience development and content interaction, not sales.
Separately, earlier MPS campaign reporting for the 12 months to 31 August 2026 recorded 111 replies described as warm commercial replies. The latest profile analytics exports do not refresh that figure. That label does not mean each reply was a qualified enquiry or a contract. We do not use it to claim a like-for-like advantage over cold email or telephone outreach.
What we can reasonably take from it
The programmes show that project and technical content can reach an audience and support relevant conversations. The data does not establish typical construction industry performance or prove that content exposure alone caused a sale.
A useful review connects these measures with your own enquiry and sales records. Record actual requirements, tender opportunities and work won separately.
A separate commercial example
Bayliss Decorators reported £302,000 in tender value and £57,000 in work won. Those are different measures from impressions and reach. Read the Bayliss case study for the context.
Read the MPS account and ISOQUICK account, or see what our managed LinkedIn service includes.
The Construction Pipeline Brief · Every Monday · 5 minutes
Want the useful construction opportunities without hunting for them?
Every Monday we send the Construction Pipeline Brief: major frameworks, contractor appointments, supply-chain opportunities and one practical LinkedIn idea for construction firms.