LinkedIn Authority // UK Construction
The UK's LinkedIn authority system built for construction companies. Four stages. One outcome: inbound tenders.
The Problem
Your firm does the work. Wins the jobs. Delivers on site. But the buyers who matter — developers, procurement leads, framework managers — have never heard of you. Tenders go out. You're not on the list. Not because your work isn't good enough. Because you're invisible.
The Hi-Vis Method fixes that.
The System
01
Week one. Profile rebuilt to look the part: banner, headshot, about section, lead magnet in Featured. Company page created and optimised. Nothing gets built until setting out is done right.
02
Weeks 1–2. Existing relevant connections mapped and warmed; first outreach messages go out; new strategic connections made. The below-ground work everything stands on — conversations start here, not later.
03
Ongoing from week two. Content and outreach in tandem. Authority posts publishing while DM sequences run — two touches per contact, re-approached every 2–3 months. Company page amplifies everything.
04
Monthly. Conversations opened, connections grown, content performance, pipeline movement. No vanity metrics.
Results
Placed on procurement and approved contractor lists through LinkedIn alone.
Invited to quote five-figure packages — no bidding, no cold calls.
Decision-maker conversations opened every month, evidenced in every Site Report.
Investment
Named after the EN ISO 20471 visibility classes every contractor knows.
Class 1
£1,000/mo
One founder profile. Full Method: Setting Out, Groundworks, The Build, monthly Site Report.
Most Popular
Class 2
£1,850/mo
Everything in Class 1 plus company page management, higher outreach volume, and a second profile (sales director or co-founder).
Class 3
£3,950/mo
Multiple profiles, ghostwritten thought-leadership, lead magnet creation, quarterly strategy session, priority support.
SETTING OUT // GROUNDWORKS // THE BUILD // THE SITE REPORT