LinkedIn Authority // UK Construction

The Hi-Vis Method

The UK's LinkedIn authority system built for construction companies. Four stages. One outcome: inbound tenders.

The Problem

Construction has an invisibility problem.

Your firm does the work. Wins the jobs. Delivers on site. But the buyers who matter — developers, procurement leads, framework managers — have never heard of you. Tenders go out. You're not on the list. Not because your work isn't good enough. Because you're invisible.

The Hi-Vis Method fixes that.

The System

Four stages. One rolling programme.

01

Setting Out

Week one. Profile rebuilt to look the part: banner, headshot, about section, lead magnet in Featured. Company page created and optimised. Nothing gets built until setting out is done right.

02

Groundworks

Weeks 1–2. Existing relevant connections mapped and warmed; first outreach messages go out; new strategic connections made. The below-ground work everything stands on — conversations start here, not later.

03

The Build

Ongoing from week two. Content and outreach in tandem. Authority posts publishing while DM sequences run — two touches per contact, re-approached every 2–3 months. Company page amplifies everything.

04

The Site Report

Monthly. Conversations opened, connections grown, content performance, pipeline movement. No vanity metrics.

Results

What inbound tenders look like

Placed on procurement and approved contractor lists through LinkedIn alone.

Invited to quote five-figure packages — no bidding, no cold calls.

Decision-maker conversations opened every month, evidenced in every Site Report.

Investment

Hi-Vis Classes

Named after the EN ISO 20471 visibility classes every contractor knows.

Class 1

£850/mo

Personal profile messaging for one director: targeted connections, direct conversations and monthly reporting.

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Class 3

From £2,999/mo

Tailored support that works like part of your team. We manage your website, LinkedIn, email campaigns, project case studies, company news and sales materials around what your business needs.

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Stop being invisible.

Start with the Hi-Vis Method

SETTING OUT  //  GROUNDWORKS  //  THE BUILD  //  THE SITE REPORT