Case Study — LinkedIn Outreach

Bayliss Decorators

A LinkedIn outreach programme that moved a residential-only decorating contractor into schools, government, shop-fitting and industrial supply chains — £302,000 in tender value and £57,000 closed.

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Industry Decorating & Finishing
Service LinkedIn Outreach
Evidence Named with permission

The Challenge

Bayliss Decorators, led by Jamie Bayliss, was a capable decorating and finishing contractor doing almost entirely residential work. The commercial packages — schools, government buildings, shop-fitting, industrial units — are awarded by main contractor supply chain managers, quantity surveyors and procurement teams who had never heard of the firm. There was no structured way to reach them.

What We Did

  • Built a targeted outreach programme aimed specifically at the people who influence subcontractor shortlists: main contractor supply chain contacts, quantity surveyors and procurement professionals.
  • Chose target lists by sector rather than by existing relationship, so the firm could deliberately open conversations in schools, government, shop-fitting and industrial work.
  • Wrote outreach that referenced the recipient's known projects and packages — specific, no immediate ask — and ran a consistent connection and follow-up cadence.
  • Qualified every response and handed genuine opportunities straight to the business for estimating.

Results

  • £302,000 in tender value generated. This is the value of opportunities tendered, not revenue.
  • £57,000 closed as work won.
  • Entry into four new commercial sectors — schools, government, shop-fitting and industrial — from a residential-only starting point.

"The outreach put Jamie in front of procurement and QS contacts who decide decorating packages — buyers a residential-only firm simply doesn't meet. That generated £302,000 in tender value and £57,000 in work won across sectors the firm had never worked in."

Market Maestro Team

Results at a Glance

£302k Tender value
£57k Closed as work won
4 New commercial sectors opened

Related Service

See how our LinkedIn outreach programmes open conversations with supply chain and procurement decision-makers.

LinkedIn Outreach →

Client

Jamie Bayliss, Bayliss Decorators (named with permission)

LinkedIn Outreach for Contractors: Frequently Asked Questions

What did the Bayliss Decorators LinkedIn programme deliver?

The programme generated £302,000 in tender value and £57,000 closed as work won, and moved Bayliss Decorators from residential-only work into schools, government, shop-fitting and industrial sectors. Tender value is the value of opportunities tendered, not revenue.

How does LinkedIn outreach help a decorating or finishing contractor?

Decorating and finishing packages are awarded by main contractor supply chain managers, quantity surveyors and procurement contacts. LinkedIn outreach puts a contractor in direct conversation with those decision-makers before packages are tendered, which is how a specialist trade gets onto shortlists it would not otherwise be considered for.

Can LinkedIn outreach open new sectors for a contractor?

Yes. Because outreach targets are chosen by sector and role rather than by existing relationship, a contractor can deliberately build conversations in sectors it has never worked in. Bayliss Decorators used this to move from residential-only work into schools, government, shop-fitting and industrial projects.

How quickly does LinkedIn outreach produce results?

Initial responses and booked calls typically appear within the first few weeks of consistent outreach. Quoted pipeline builds over the following months as conversations move to estimating, and closed value follows the contractor's normal sales cycle.

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