A LinkedIn outreach programme that moved a residential-only decorating contractor into schools, government, shop-fitting and industrial supply chains — 142 leads and £214,968 of quoted pipeline.
Bayliss Decorators, led by Jamie Bayliss, was a capable decorating and finishing contractor doing almost entirely residential work. The commercial packages — schools, government buildings, shop-fitting, industrial units — are awarded by main contractor supply chain managers, quantity surveyors and procurement teams who had never heard of the firm. There was no structured way to reach them.
"The outreach put Jamie in front of procurement and QS contacts who decide decorating packages — buyers a residential-only firm simply doesn't meet. Within the first campaign period that turned into 142 leads and a six-figure quoted pipeline across sectors the firm had never worked in."
Market Maestro Team
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Jamie Bayliss, Bayliss Decorators (named with permission)
The programme recorded 142 outreach leads. Of those, 23 were marked as interested and 94 were progressed and passed to Bayliss for follow-up — not recorded as closed clients or completed projects. It produced £214,968 of quoted pipeline value and £16,718 of closed value, and moved Bayliss Decorators from residential-only work into schools, government, shop-fitting and industrial sectors.
Decorating and finishing packages are awarded by main contractor supply chain managers, quantity surveyors and procurement contacts. LinkedIn outreach puts a contractor in direct conversation with those decision-makers before packages are tendered, which is how a specialist trade gets onto shortlists it would not otherwise be considered for.
Yes. Because outreach targets are chosen by sector and role rather than by existing relationship, a contractor can deliberately build conversations in sectors it has never worked in. Bayliss Decorators used this to move from residential-only work into schools, government, shop-fitting and industrial projects.
Initial responses and booked calls typically appear within the first few weeks of consistent outreach. Quoted pipeline builds over the following months as conversations move to estimating, and closed value follows the contractor's normal sales cycle.
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