Find relevant people, explain your work and build a routine you can sustain.
List the organisations and roles you want to know. Check whether those people are active and whether there is a useful reason to connect. LinkedIn is one channel alongside referrals, events, search and existing relationships.
Explain your role, the work you deliver and where you operate. Add a relevant project and a clear contact route. Keep your company page accurate too; decide which profiles and pages to prioritise around the audience and who can contribute.
Start with a project constraint, a technical question or a lesson from work you actually delivered. Explain your contribution. Use approved facts and images; a simple useful explanation is better than an impressive invented outcome.
Read relevant posts and add something specific when you have experience to contribute. Introduce yourself with context. Do not assume every connection is a lead or every reply means someone has a live requirement.
Record relevant replies and actions. Follow up when the context makes it useful and respect a lack of interest. Keep enquiries, tender invitations and work won separate from visibility measures.
Someone needs to gather facts, approve content and handle commercial questions even with agency support. We can manage the agreed research, content and relationship work around that input.