Case Study - Facebook Ads

Forres Window Cleaning

Two campaign cycles that acquired 13 customers, reached payback in 2.4 months, and built recurring monthly revenue.

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Period Feb-May 2026
Channel Facebook Lead Ads
Model Recurring Service

The Challenge

Forres Window Cleaning needed a repeatable lead source that could convert into paying recurring customers, not just enquiries.

What We Ran

We ran paid Facebook lead-generation activity across two campaign cycles, focusing on lead volume, conversion to customers, and payback speed.

Measured Outcomes

  • Total ad spend: £227.29
  • Management fees: £295
  • Total outlay: £522.29
  • Total leads: 47
  • Customers acquired: 13
  • Monthly recurring revenue from acquired customers: £217.50
  • Estimated payback period: 2.4 months
  • Estimated 2-year revenue: £5,220
  • Estimated 2-year ROI: 899%

Why This Matters

This is a clear example of paid social producing both short-term customer acquisition and longer-term recurring revenue when campaign performance is managed against commercial outcomes.

Results at a Glance

47 Total leads
13 Customers acquired
2.4 mo Payback period

Commercial Snapshot

  • Customer acquisition from paid social: 13
  • Monthly recurring revenue added: £217.50
  • Estimated 2-year ROI: 899%

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