Case Study - Facebook Lead Ads

Wimbledon Karate Kyokushinkai

Lead generation campaign across two ad cycles with clear creative-level performance data.

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Period Feb-May 2026
Channel Facebook Lead Ads
Campaigns 2 active cycles

The Challenge

Wimbledon Karate needed a consistent lead flow from paid social without overspending on local audience reach.

What We Ran

We launched and optimized Facebook lead-generation campaigns over two cycles, focused on controlled spend, clear offers, and qualified enquiry capture.

Measured Outcomes

  • Total leads generated: 28
  • Total ad spend: £504
  • Average cost per lead: £18.03
  • Total reach: 23,276
  • Total impressions: 69,988

Why This Matters

This campaign proved that a local service business can generate steady, cost-controlled leads from Facebook when the funnel is structured around response quality and consistent optimization.

Results at a Glance

28 Leads
£504 Total spend
£18.03 Average CPL

Engagement Snapshot

  • Total clicks: 1,102
  • Average CTR: 0.60%
  • Average CPC: £1.21
  • Average CPM: £7.21

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