NHS Framework Marketing for Contractors

Marketing for Contractors Targeting NHS Frameworks

NHS construction procurement runs through frameworks. ProCure23, NHS Shared Business Services, and individual Trust capital works frameworks collectively represent billions of pounds of annual construction spend.

Contractors not on the relevant approved lists are not considered for this work — regardless of how good their last hospital job was. Getting onto NHS frameworks requires pre-qualification. Getting shortlisted from the approved list requires being trusted, findable, and credible to NHS estates managers and capital project leads.

How NHS Construction Procurement Works

The NHS framework landscape:

• ProCure23 (P23): The NHS England framework for construction projects over £2m. Managed by NHS England and covering England's 42 Integrated Care Systems.
• NHS Shared Business Services (SBS): Smaller works and specialist contractor frameworks.
• Trust-level frameworks: Individual NHS Trusts run their own approved lists for maintenance, reactive works, and capital projects under the P23 threshold.
• LIFT (Local Improvement Finance Trust): Primary care construction through a separate framework.

What NHS estates teams look for beyond the framework checklist:

NHS capital project managers face intense scrutiny from hospital infection control teams, HTM compliance officers, and patient safety leads. The contractor they appoint needs to demonstrate they understand healthcare construction — not just construction.

Healthcare-specific capability to evidence online:

• Infection Control Risk Assessment (ICRA) compliance knowledge
• Health Technical Memorandum (HTM) familiarity for specialist installations
• NHS PLACE (Patient-Led Assessments of the Care Environment) awareness
• Experience delivering works in live clinical environments
• Sharps and contaminated waste management procedures
• Out-of-hours working capability for clinical area works

What We Build for NHS-Focused Contractors

SEO: NHS Procurement Searches

Pages targeting the searches NHS procurement teams and estates managers actually use:

• "NHS approved contractor [region]"
• "Healthcare contractor [city]"
• "Hospital construction contractor [region]"
• "Infection control compliant contractor [area]"
• "HTM compliant M&E contractor"
• "ProCure23 approved contractor"

LinkedIn: Healthcare Authority

NHS estates managers and capital project leads are on LinkedIn. Content demonstrating ICRA compliance experience, live clinical environment working, and HTM familiarity earns trust in a procurement environment where trust is the primary selection criterion.

Web Build: Pre-Qualification Support

A website that provides the digital evidence NHS procurement teams need during pre-qualification:

• Case studies in clinical environments
• ICRA compliance documented
• Zero clinical incident track record stated
• HTM experience explicit

Related services: M&E Contractor Marketing, Civil Engineering Marketing, Construction Marketing